With a different race every week, NYRR required a fresh internet presence for a wide variety of markets and target audiences. I proposed and developed a new way for them to convey infographics on Instagram without overwhelming the reader or coming across as “too corporate.” This carousel allowed the user to scroll seamlessly through each image while still blending into one larger composite image.

To see how well the TCS New York Marathon post did, click here

To see how well the Women’s Mini 10K post did, click here