Golden Mic is a lip sync competition between Austin advertising agencies. I contributed to the overall concept of the event and had full creative authority over the art direction of the entire campaign. The website is the North Star of the project, tying the theme of the experience together with our direct mail and social media outreach consisting of unique band posters correlating to the ad agencies attending. With the site made to imitate the Austin underground concert scene with DIY garage band fliers, the theme made delivering content feel more authentic and engaging. The sticker on the right would drop the microphone as the user scrolled down the page, providing a quick link straight to the registration page.

To see an archived version of the site in action, click here

To see the 14 individual posters used as invitations for this event, click here