The Health Alliance for Austin Musicians, or HAAM, reached out to me personally to design all marketing assets for this event shortly after the Golden Mic event they sponsored. I was hired to take full control over the marketing assets and signage design of a Birthday and Benefit concert for Ray Benson, the lead singer of Asleep at the Wheel (“Get your kicks on route 66”) with special guest stars Willie Nelson and The Avett Brothers. Assets include an email banner, VIP lanyard badge, and event poster. Sponsors include GSD&M and Chevron. Required fitting large amounts of details into very tight spots while still retaining legibility and consistency within the theme.

NOTE: The image of the man riding the guitar is from a previous designer that they requested to be incorporated. I was required to recreate the logo from nothing but a black and white scanned sketch.

Assets in order of appearance:

• Gig poster
• Event page/email banner
• VIP badges